In the song itself, Joey tackles old and modern political and societal issues, primarily race and immigration, over a throwback type of beat produced by PRO ERA's own Kirk Knight. In the video, Joey does the same with the visual aspects to further his point and to accompany the song itself.
The video starts out with a Mad Max/New Americana type setting in a desert followed by titling, then a car drifts into the shot with the American Flag made up of bandana pattering on the top of the car. The flag resembling the cover to Joey's upcoming album, shown below.
The next shot in the music video shows Joey in the front lined up along a group of POC's, all chained up, then showing them walking in a circle around Joey, followed by shots of Joey with the bandana patterned American flag. Then Joey starts rapping, talking to a group of kids like a mentor and a teacher as they're all gathered up around him. Then we see more of the previous shots we've seen and then more shots of the kids gathered up around Joey, the future of the world then seen running happily through the fields innocently, while the adults are chained up and prosecuted. After more shots of Joey spitting knowledge to the kids, the chained up, and the audience, he brings up his resentfulness for our society and current events, rapping "Sorry America, but I will not be your soldier, Obama just wasn't enough, I need some more closure, And Donald Trump is not equipped to take this country over, Lets face facts 'cause we know what's the real motives."
After this he goes into the bridge going "And the land of the free is full of free loaders, Leave us dead in the street to be your organ donors, They disorganized my people, made us all loners, Still got the last names of our slave owners." The next highlight in the video shows a shot of all the chained up people in the previous shots of the video all lined up, standing in front of a line up of police officers and government officials, then proceeds to show the officers and officials shooting the people chained up dead. This song and video maybe one of Joey's most politically charged, recently reminding Hip Hop fans of the legendary late rapper Tupac Shakur and his activism in the 90's and being compared to him. The next shot shows the officers continuing to shoot at the folks chained up, but as Joey stands in front of them rapping and dancing, he has some sort of force shield blocking the bullets, preventing them to kill him and the people, maybe alluding to his consciousness saving himself and the people he's preaching to. The next scene of the video shows Joey standing in front of a burning cross, cutting to him lowering the officers guns, leaving the rest of the people to run away. then cutting back to the burning cross, now surrounded by 4 KKK members, then one of the next shots showing a silhouette of Joey hanging, then a shot of him dancing in the rain in front of the burning cross. After this the next shots show the KKK members removing their hoods, revealing themselves to be police officers. Then the final shots cut back to the fields, with the kids running around with Joey happily.
Since 2012 when PRO ERA's rise to fame started, following the tragic death of founder Capital STEEZ, Joey and the rest of PRO ERA have evolved as artists, people, and a voice for the youth and Hip Hop fans alike. Hopefully they will continue to progress, leaving the PRO ERA and it's movement to be unstoppable.
#LONGLIVESTEELO
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